This rule basically says that all of their web videos should be done with one take. This means keeping massive amounts of transitions and different shots at a minimum. While some videos require having many different shots, especially if you are making a how-to video, try to keep these shots smooth and precise. However, if you are merely explaining a product, try to do so in a single shot, which will require little-to-no actual video editing. The only editing that you may do is add text screens and other types of informative frames.
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