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Now that you've prepared your products to be sold, developed an attractive website, there's one last but not least thing to do. In fact, neglect this factor and your prior efforts would almost be a waste of time. You need to drive targeted, stable, and increasing traffic to your site. An excellent site with nobody knows its whereabouts is like a buried lump of gold where nobody even knows it exists!
You don't have to pay a lot to generate traffic to your site/blog. All the routines below can be practiced at low-cost or even free. All of them are worth doing and have good effects for your site, but you need to test which works best for you and your site/blog. Don't bother thinking of shortcuts, you'll get dissapointed and it'll be fatal for your site. By building and maintaining a good reputation, you can be just as thriving as using up your resources for advertising.
The general methods that fit most sites are usually search engine optimization, link popularity and forums. Even so, others are proven to be helpful too.
SEARCH ENGINE OPTIMIZATION (SEO)
People get to your website after they see your link on the search engine when they look for information. That's why if the search engines don't list your site, then your site doesn't exist. Search engines are broadly used to find information and contribute over 80% of visitor traffic to websites. When developing your site, it's a good thing to compile the content and register a domain name relevant to keywords people will probably use. You can use free tools like Wordtracker, or Google AdWords Keyword Tool to find high traffic keywords and keywords related to your website. Your site should be built around those keywords.
Again, don't forget to use those keywords among the content in your site. Learn how to make a content-rich and keyword-rich website. The better your site in content and keyword composition, the better position your site will get on search result lists. Producing original content is the best, but if you lack of time to write and PLR articles are too expensive for you, the next best thing is republishing others' articles. If you choose to do this, you'll also have to include the resource box. You can notify search engines that you have a new site online by submitting your site's URL to any search engine you know. You can find where to submit by typing "search engine name"+"site submit".
LINK POPULARITY
People don't see list of links on search engines only. They can also get to your site from other's websites. Therefore, it is also a good consideration to look for websites that share your topic and exchange links with them. It means putting your partner's URL on your website and he/she does the same for yours. This way you can get their visitors to visit your site. It's great if your partner's site has a better page ranking since that will make a significant upgrade for your site's position ranking. So more websites link to your site means more chances traffic flowing to your website.
FORUMS
Join a forum that are related to your site, create controversial or helping posts, or even make useful replies to existing threads. If your site is a potential solution to one's problem, respond to them. Don't forget to put your link in your signature. People will read what you post and they will see your link, it also functions as a one-way link to your website (this is very good). By doing this regularly, you and your site will become known and you have one more source of steady traffic. One place I recommend is MyLot. Why? Because they pay you for every post. Not much, but it's still an easy extra income! Almost forget, NO spamming! Post rational and relevant answers or questions. This way you can build good reps too.
SOCIAL BOOKMARKING
There are hundreds of social bookmarking sites like delicious, digg swarming out there and they are like mini search engines. People bookmark their favourite site and others can search among those bookmarks. Take advantage of this feature by bookmarking your site and view them as public. This way it will get the exposure from other members of the site. If they like your bookmarks, they can bookmark them and you'll get another visitor. On some social bookmarking sites, you can publish comments on other's bookmarks. So don't forget to put your URL in your signature.
ARTICLES
Write quality articles related to your website. You don't have to be an expert (it'll be better if you do) but you can write like one. I'm not telling you to plagiarize other's, but you can first collect some articles that are still related to each other and summarize them. Give it a new title and submit as your own article. You can post them at article directories like Ezine Articles, or Associated Content. Remember to include your link in the resource box always as lots of publishers and webmasters often digg up articles from article directories. When they want to publish your articles, they should have your resource box (includes your link) left intact. This way you can get a free extra promotion for your website.
NEWSLETTERS
When you already have subscribers, you must make use of newsletters to get to them. You can make it as a catalog of stuffs you sell. Vary them with useful articles sometimes, you'll make a great newsletter that inform, educate entertain your audience. If people like it, most likely they'll refer others to subscribe and you can have more chance of traffic and sales.
BLOGS
Once again, look for blogs that are related to your site or niche. Make useful comments and react accordingly. Don't forget to include your all-important URL! People might interested in your comments and trying to investigate who you are by clicking your link.
SOCIAL NETWORKING
Social networking sites are at rage nowadays. If you want to develop your profile to support your site/blog, I recommend you to join Yuwie. Why? Same reason with MyLot, you'll get paid for every activity. Get paid for uploading a photo, post something, you'll even get paid when people see your profile! So why don't you try? Build an attractive profile and put your website's URL or products you sell so other interested members can click it for more information and hopefully your site will benefit from a surge in traffic.
ADVERTISING
Online classified ads are as effective as local newspaper ads. Craigslist and USFreeAds grant tons of traffic to their advertisers everyday. Most of ads directories are free, so it'll be a good idea to make a habit promoting your site weekly and present visitors an attractive headline contains your product or website's feature. You can get some ideas from printed press like magazines or local newspapers.
There's one unique type of advertising, Pay-Per-Click (PPC) advertising. This one needs money. You'll be charged when someone clicks your ads. How much you pay depends on your bid for a certain keyword. If you want to go cheap, your ads will be placed under somebody else's who is willing to pay more. It means, to get to the top position, you'll need to be the top bidder (the one who pays the most), or try to find another keyword which still related to your niche but there are fewer bid competition. There are many PPC services out there, but the ones I recommend are Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. They are three first tier PPC advertising that deliver targeted visitors and effective to your advertising cost.
PRESS RELEASE
As soon as your website is created, your product is launched or you release a new article, you can use popular and yet free press release service like Prleap that will submit your press release. Just make sure not to promote your product, site or article. Write an objective press release that tells people that you have something new for the community. Give sufficient link on your press release so that people can see for themselves what is the press release talking about. If you manage to build an interesting and newsworthy press release, somebody might pick it up so you can earn additional one way links and free publicity.
RSS
RSS is a useful technique to keep people stay updated about your website. Updates are not sent to email accounts so they don't become flooded. Lots of people likes RSS better because of its practical. So make sure you have this option beside email subscription for your visitors.
VIDEO SHARING
You can also make a good use of YouTube. A video sharing community. All you have to do is create an interesting video about your products, services or site and post it on YouTube. Embed your URL on the video so viewers would know where to get more information.
Do all those steps seem too many? Don't worry! Do them one by one. Even if you do only three methods above consistently, you will still gain a decent rank in search engines. Just remember to put them into action, ASAP! Don't let yourself losing focus and interest and let what you've red falls to the wayside. Doing so, hopefully you will gradually build up the traffic to your website and build reputation to be known as an expert in your field.
For more tips and resources about working at home, having total control of your own time, quickly head to HomeBiz Resource.
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